Evaluation D
During the production of my product there were
things that helped make it easier to create from the pre production stage, the
planning stage and the production/ post production stages. One of the helpful
things I did was create planning documents such as the contingency plans that I
created, these actually came into play when my models did not show up to my
photo shoot twice, when I had booked them in a busy schedule, the first time I
did not refer to my contingency plan which I should have done because it would
have made it easier for the second time round, but the third time I made sure
my model knew where to go and what time to be there because that was the last
chance really that I had to get the photo shoot right.
Another helpful document that I created was the
article plans that I created during the planning stage, this was helpful
because when it came to writing the articles for my product I had already done
the research that I needed to do to create an effective article, this helped speed
up the article creations because I already had material that I could revolve my
article around. Other stages that became helpful were from the pre production
stage of creation such as exploring innovative products that were in the same
genre as my product, this helped me because not only did it give me inspiration
for layout designs in my product but it helped me see what was not in their
products which allowed me to see what gaps in the market were so that I could
create a product unlike any other on the market.
Other stages from the pre production stage were
conducting quality audience research and also testing my product on the target
audience, these two stages were extremely helpful in the creation of my product
because it allowed me to see what my audience thought of my product so far and
what they would do differently to it to make it more effective for them the
target audience. Because this audience is who my product is for it needs to be
exactly what they want to see so these stages helped that as it gave my
audience the chance to alter my product and to tell me how I could improve it
to suit them.
Although a lot of things did go well with my
production there was also a lot of things that proved to be a challenge for me
when they went wrong in the three stages such as in the planning stage where a
few things went wrong such as creating budgets and equipment hire successfully,
the reason this went a bit against me was because of the fact that I was trying
to keep up with other products on the market that use high quality material for
their front covers so I had to this otherwise I feel my product wouldn’t have
looked as high quality next to other on the market, this ended up with my
product being quite costly due to the amount of personnel and equipment needed
for the product.
Another problem was the photo shoot plans that I
created, they were not very detailed, so going into the photo shoot I knew the
photos that I wanted to take but there were not many photos which did not give
me a lot of choice during the actual production of the product, so I ended up
using every shot that I took during photo shoots even if I didn’t like them or
didn’t think they were very effective.
The flat plans that I created were a bit rushed
which meant that I could not make them very effective which is why my final
product does not really match my flat plans, but I feel this is a good thing
because had I followed my flat plans the product would not turn out as well as
it has, but if I had took more time with my flat plans I do think that my
product would have turned out slightly better as I would have had more time to
think of clever and effective ideas.
My schedule was very helpful at times when I
needed to know what work to do for when, but at other times when I missed out
on doing a piece of work for a certain time it began to build up, and this put
more work on my back which resulted in some planning documents being rushed and
not done to the potential that I would have liked them to be done, the only
reason I could fix this would be to give myself more time during the schedule
which sadly was not possible as I had a deadline to meet that could not be
stretched.
The most costly error on my part was managing my
models during the photo shoot stage, it took me three times to eventually get
the photo shoot done, the first time my model was ill which was totally out of
my hands which meant I had to reschedule, the second time was a mix up with
times which was poor management on my behalf, and the third time went smoothly,
had I got the photo shoot done in original time slot I think I would have had
more time to create the product and make the layout of the certain double page
spread a lot more effective to my target audience.
There is a lot of things that would have made the
production a lot easier for me the big one being had a planned ahead for my
model and made sure I would meet them at the right time and the right place.
Another thing I should have done is completed my planning documents a lot
earlier than what I did as this would have gave me more time to research a lot
more which would have resulted in my product being more effective.
Another thing I should have done would be to have
looked at more professional products and get inspiration from their layouts,
these are professional products and that means that they are a high quality
which meant that if I followed them it would have made my product more high
quality.
And lastly a thing I wish I had done more of was
getting reference material for my photo shoot, going into my photo shoots I
knew which pictures I needed to get but like I said there were not many shots
which meant that I had to use almost all the shots that I had to take even the
bad ones, I feel gathering more reference material would not only give me more
shots to use but also give me a more professional looking product.
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